5 marks Direct and Indirect approach
Direct approach(deductive):It means putting the main idea first followed by evidence. Direct requests get straight to the point because the audience usually wants to respond. For routine, good-news and goodwill messages, direct approach is effective that will please the reader or will cause no particular reaction.
Indirect approach(inductive): To put the main idea later and evidences first, use direct order if the audience’s reaction is likely to be positive and indirect order if it is likely to be negative. Short messages follow one of four organizational plans, depending on the audience’s probable reaction.
3 marks write buffer , mean 3 long sentence and i should be write in concise sentence
Buffer: The first step in using the indirect plan is to put the audience in an accepting mood by making a neutral, non-controversial statement closely related to the point of the message. To compose your buffer:
- Avoid giving the impression that good news will follow.
- Avoid saying no
2 Marks Adjustment letter
Adjustment letter is written to offer brief description of the cause of dissatisfaction and prepare the necessary action. Adjustment letter is a letter in answer to a complaint letter. The answer may either be a refusal or a grant.
3 Marks write about completeness
Your message is complete when it contains all the facts, readers or listeners need for the reaction you desire. Communication senders need to assess their message from the eyes of the receivers to be sure they have included all the relevant information.
3 marks write 2 factor about Letter in business
Letters are used to communicate outside your organization. Whereas the memorandum is the primary vehicle for communication within an organization, letters are often used to communicate to individuals outside it, especially in formal and semiformal contexts.
2 marks write a two ways of writing a good sentence/paragraph.
Construct Effective Sentences and Paragraphs:
At the core of clarity is the sentence. Important characteristics to consider are:
- Length
- Unity
- Coherence
- Emphasis
what is coherence and why is it important? (5 marks)
In a coherent sentence the words are arranged so that the ideas clearly express the intended meaning. Place the correct modifier as close as possible to word it is supposed to modify. In the examples which follow, notice that ‘unclear’ sentence conveys the wrong meaning.
Example:
Unclear
Being an excellent lawyer, I am sure that you can surely help us
Clear
Being an excellent lawyer, you can surely help us.
what is Editing message? and describe its factors (5 marks)
- Content and organization
- Stick to the point, the main idea, in the first paragraph. In the middle highlight the key features of your stance.
- Eliminate redundancies
Question: What is disability bias?
Use sentence for disable workers. Use appropriate wording
Example
Unacceptable
|
Acceptable
|
Crippled workers face many barriers on the job
|
Workers who have physical disabilities face many problems on the job.
|
Question: Highlight the difference between business letter and Memorandum.
Letters are used to communicate outside your organization. Whereas the memorandum is the primary vehicle for communication within an organization, letters are often used to communicate to individuals outside it, especially in formal and semiformal contexts.
Question: How camouflaged verbs affect the process of business communication?
Turning verbs into nouns and adjectives weakens your writing.
Question: What is the purpose of letter of inquiry?
A letter of inquiry asks someone for specific information. In some cases, such as a request for promotional material, the recipient will have a clear interest in responding to your letter. In other cases, such as a request for specific information on a product, the recipient may or may not be motivated to respond quickly. Consequently, always make the tone of the letter friendly and make it easy for the recipient to identify and provide the information you need.
Question: What is mean by Consideration? Elaborate
Consideration means to prepare every message with the message receiver in mind. Consideration is very important in effective communication. It shows that you understand your audience, which goes a long way to get your desired result. Consideration simply means you show empathy in your communication style. Along with understanding your audience, you should also:
- Don’t loose your temper
- Don’t accuse.
- Don’t charge them without facts.
Three specific ways to indicate consideration are:
- Focus on ‘you’ Instead of ‘I’ or ‘we’
- Show audience benefit or interest in the receiver
- Emphasize positive & pleasant facts
What is conciseness and why is it important?
Conciseness has a special value in technical fields. Writers are often tempted to include everything that could be relevant to their subject, rather than merely everything that is relevant to the communication task at hand.
The concise document is a piece of writing that conveys only the needed material. At the level of the whole document, conciseness is helped most by focus, the narrowing of document scope to a manageable problem and response
what is difference between formal and informal report?
A professional report conveys the impression that the subject is important. A formal report has many formalities, embellishments, and requirements, which must be completed. A formal report may be divided in three major divisions:
structure of a customer letter?
The opening paragraph states the reason for the letter. The frank request should arouse curiosity and encourage a frank response. The request for action should be devised for uncovering
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